‘Lightning just struck me’: Why Costco’s CFO suggests the price of the $1.50 hot-doggy-and-soda combo is ‘forever’

‘Lightning just struck me’: Why Costco’s CFO suggests the price of the .50 hot-doggy-and-soda combo is ‘forever’


Costco’s chief fiscal officer has recommended that the wholesaler will hold its famous scorching-doggy-and-soda combo at $1.50 “without end.”

Through the company’s fourth-quarter earnings call past week, CFO Richard Galanti was questioned whether the retailer would glance at increasing the cost of its all-beef frank as it appears to deal with tightening margins.

Following joking that “lightning just struck me” just after he bought the problem — a reference to the $1.50 combo’s mythical status at the company — Galanti explained that it will usually be other sections of the company that are preserving the warm dog’s rate in the exact area it can be been given that 1985.

“Some enterprises that are executing nicely with margin … these points assist us be a lot more intense in other spots, or, as you pointed out, hold the rate on the sizzling pet and the soda a very little lengthier — for good,” he reported.

Other Costco food items court docket products have elevated in rate a short while ago, together with the well known rooster bake which went up from $2.99 to $3.99 in July.

The rate of a 20-ounce soda also rose from 59 cents to 69 cents above the summer.

Galanti’s remarks echoed the words and phrases of Costco CEO Craig Jelinek, who in July was requested by CNBC’s “Squawk on the Road” if he considered the firm would increase the cost of its signature food stuff court docket item.

“No,” he stated.

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