Klarna CEO wants to turn the platform into a ‘super app’ with AI

Klarna CEO wants to turn the platform into a ‘super app’ with AI


Key Points
  • Klarna CEO Sebastian Siemiatkowski wants to make the platform more of an all-encompassing financial “super app” that’s personalized and can offer non-financial services.
  • “With AI, you can abstract and adopt the experience much more to the specific user you’re dealing with,” Siemiatkowski told CNBC in an interview this week.
  • On Wednesday, Klarna is set to announce the launch of mobile phone plans in the U.S. via a partnership with telecom services startup Gigs.



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