Kevin Plank returns as Underneath Armour CEO, Mohamed El-Erian named board chair

Kevin Plank returns as Underneath Armour CEO, Mohamed El-Erian named board chair


Kevin Plank, founder of Less than Armour, in the course of a CNBC interview on “Mad Funds” on Feb. 28, 2018.

Scott Mlyn | CNBC

Below Armour announced on Wednesday that CEO Stephanie Linnartz is stepping down from her function just over a calendar year following she began, and founder Kevin Plank will return as the brand’s chief government.

Linnartz took over as Under Armour’s CEO in February 2023 following paying out just about 30 decades at Marriott Global, most a short while ago as its president. Plank, who started Less than Armour in 1996, stepped down as CEO about 4 years ago but has stayed on as the athletic company’s chairman.

Plank will take about on April 1 and Linnartz will continue to be on with the business as an advisor as a result of the conclusion of April.

Plank will remain a director on Beneath Armour’s board but will hand over the chair place to Mohamed El-Erian, chief financial advisor at Allianz, Pimco’s dad or mum enterprise.

Linnartz, who spent the the greater part of her occupation in the hospitality business enterprise, was tapped to direct Less than Armour for the reason that of her expertise building out digital product sales and acquiring Marriott’s renowned loyalty application Bonvoy.

Considering the fact that using the helm of Under Armour, she launched UA Benefits and experienced designs to develop out the brand’s women’s assortment to mature its customer foundation.

“On behalf of the complete crew, I want to thank Stephanie for her contributions to Beneath Armour. We deeply enjoy her tough perform and determination,” Plank mentioned in a statement. “During her tenure, she strengthened the management team with executive hires in vital locations, together with products, layout, source chain, customer connectivity, and regional administration. Her prior practical experience foremost significant brand names was instrumental in concentrating our consumer method.”

In a assertion, Linnartz reported she feels “honored” to have served as Underneath Armour’s CEO.

“I am very pleased of our development from our strategic strategy, which include strengthening our group, evolving our products and promoting, and increasing our concentration on profitability,” explained Linnartz. “We have a solid basis in place for upcoming growth and the company’s likely is limitless. I will proceed to root for Under Armour’s results.”

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