Jack Daniel’s maker says Canada pulling U.S. alcohol off shelves ‘worse than tariff’

Jack Daniel’s maker says Canada pulling U.S. alcohol off shelves ‘worse than tariff’


The LCBO removes US products off the shelves on the first day of the trade war instigated by Donald Trump’s Administration in Toronto, Ontario. 

Nick Lachance | Toronto Star | Getty Images

Jack Daniel’s maker Brown-Forman‘s CEO Lawson Whiting said on Wednesday Canadian provinces taking American liquor off store shelves was “worse than a tariff” and a “disproportionate response” to levies imposed by the Trump administration.

Several Canadian provinces have taken U.S. liquor off store shelves as part of retaliatory measures against President Donald Trump’s tariffs.

“I mean, that’s worse than a tariff, because it’s literally taking your sales away, (and) completely removing our products from the shelves,” Whiting said on a post-earnings call.

Canada on Tuesday also imposed 25% tariffs on goods imported from the U.S., including wine, spirits, and beer.

Whiting, however, said that Canada accounted for only 1% of their total sales and could withstand the hit.

He added the company would watch out for what happens in Mexico, which according to its annual report, made up 7% of its 2024 sales.

Shares of the company were up about 8% after the liquor maker reaffirmed its annual forecasts which accounted for the impact of tariffs.

Marlon removes American whiskey products from the LCBO shelves. 

Nick Lachance | Toronto Star | Getty Images

While Whiting warned of “continued uncertainty and headwinds in the external environment,” he said that he was confident of the company’s trajectory.

Brown-Forman has been reeling from a slowdown in demand so far this year, led by the U.S., Canada and Europe, which offset benefits from stronger sales in emerging markets such as Mexico and Poland.

The company has undertaken cost-cutting measures, including workforce reduction. Analysts have said this is a response to a more challenging environment both for the company and the broader spirits industry.

Net sales fell 3% from a year ago to $1.04 billion, compared with analysts’ estimate of $1.07 billion, according to data compiled by LSEG.

For fiscal 2025, Brown-Forman expects net sales growth in the range of 2% to 4%.



Source

Figma jumped 250%. Will it hold? Here’s how other blockbuster debuts have performed
World

Figma jumped 250%. Will it hold? Here’s how other blockbuster debuts have performed

Figma ‘s 250% spectacular debut on the New York Stock Exchange has some quarters of the market doubting whether the company can maintain its price level. CNBC’s analysis of first-day trading performance for stocks over the past three decades shows that such blockbuster IPOs have just better than even odds of typically holding on to […]

Read More
Switzerland’s tariff shock: The 39% U.S. hit no one saw coming
World

Switzerland’s tariff shock: The 39% U.S. hit no one saw coming

The duty would be a “devastating” blow to the export-reliant Swiss economy and businesses, analysts say. Source

Read More
U.S. added just 73,000 jobs in July and numbers for prior months were revised much lower
World

U.S. added just 73,000 jobs in July and numbers for prior months were revised much lower

An attendee holds an “Entry Level Jobs” flyer at a City Career Fair hiring event in Sacramento, California, on Feb. 27, 2025. David Paul Morris | Bloomberg | Getty Images Nonfarm payroll growth was slower than expected in July and the unemployment rate ticked higher, raising potential trouble signs for the U.S. labor market. Job […]

Read More