Tesla’s current Full Self Driving system has some promise, but it’s a long way from being ready for deployment without a human at the wheel.
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How does Tesla’s Autopilot fit into the self-driving landscape
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Automakers largely sit out 2026 Super Bowl advertising amid industry uncertainty
Volkswagen is one of three automakers expected to advertise during the Super Bowl in 2026. Courtesy VW DETROIT — Automakers are largely sitting on the advertising sidelines during this year’s Super Bowl amid uncertainty in the U.S. automotive industry involving sales, tariffs and regulations. Carmakers — historically major buyers of ads during the big game […]
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AI companies pour big money into Super Bowl battle
Samuel Boivin | Nurphoto | Getty Images Artificial intelligence companies are playing their biggest role yet at the Super Bowl, with all the major AI players buying ads to showcase their tools – both for consumers and for businesses – to the expected audience of as many as 130 million people. This year’s Super Bowl […]
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NFL plans to have discussions with partners outside of core media for live games, media chief says
The NFL plans to hold talks with non-traditional media companies to potentially sell them the rights to a live game, NFL Media chief Hans Schroeder told CNBC Sport on Friday. “We have other people that are both partners in a smaller sense — maybe not a full package — or people that still are in […]
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