Key Points
- The allure of the world’s second-largest consumer market is forcing Western companies to adapt in the face of growing competition from Chinese brands.
- In the last two years, adapting to the local social media ecosystem of Xiaohongshu and Douyin has become a path to quick success, according to Stephy Liu, founder of a local marketing agency.
- Another important factor in many companies’ strategies is access to hordes of data on what consumers in China are buying.
