From AI to 16K screens, tech is once again disrupting the movie industry

From AI to 16K screens, tech is once again disrupting the movie industry


The multibillion-dollar global film industry is at the advent of another technological revolution, set to make movie-making easier than ever before.

One innovator in the space is prestigious camera and production supplies company, ARRI, which opened a groundbreaking stage just outside London in 2021. The stage features a 30-meter wide, 16K resolution screen.

“It replaces the need to work within green screen, so the actors love the environment. They’re interacting with what they’re seeing around them,” ARRI production specialist Robert Payton told CNBC’s Converge.

ARRI partnered with live events operations company, Creative Technology, to meet the growing demand for virtual production facilities.

“We’re a display business, so we work in LED screens, which is kind of our core market, and obviously ARRI are at the forefront of the cinematic world,” said Connie Glover, the head of film and TV for Creative Technology.

“So, we joined forces and we both used our strengths to come up with this space,” Glover added.

Of course, virtual production is not the only innovation disrupting filmmaking. Artificial intelligence is a source of contention within the industry, but its advocates say the tech is democratizing creativity.

“What AI and Gen AI will hopefully be doing is allowing more people to have more opportunities to enter the industry, with a much lower barrier to entry,” said David Webster, creative consultant for the Singapore-based organization, AI Create.

Watch the video above to see how virtual production and AI are changing filmmaking.

For information on CNBC’s Converge Live event which takes place in Singapore 12-13 March 2025, click here.



Source

I went to a Costco in Japan—the variety of foods was ‘incredible’: Here’s the stuff you don’t really see in the U.S. stores
World

I went to a Costco in Japan—the variety of foods was ‘incredible’: Here’s the stuff you don’t really see in the U.S. stores

As a Japanese nutritionist living in the U.S., I love shopping for traditional foods that I grew up eating, such as seaweed, beans, matcha, multigrain rice, and sweet potatoes. I sometimes go to Costco to buy those staples in bulk. But during a recent trip to Japan, I had the chance to shop at the […]

Read More
Bull market enters the ‘anything goes’ phase. Should you follow?
World

Bull market enters the ‘anything goes’ phase. Should you follow?

“Hey, you never know” was the catchphrase of New York State Lottery ads through much of the 1990s. An old friend in advertising who worked on another state’s lottery account once told me his creative team couldn’t get that line out of their minds, failing to improve upon the way it so perfectly captured the […]

Read More
These overbought stocks could take a dip after the market’s record gains
World

These overbought stocks could take a dip after the market’s record gains

Stocks including Northrop Grumman and Advanced Micro Devices appear overbought after this week’s rally, according to one widely used technical metric. The three major U.S. indexes notched strong gains this week, powered by a slew of positive earnings reports and developments on trade deals. The S & P 500 rose 1.5% in the period after […]

Read More