Ford reports smaller sales decline in April while chip shortage weighs on supply

Ford reports smaller sales decline in April while chip shortage weighs on supply


Ford F-150 Lightning pickup trucks sit on the production line at the Ford Rouge Electric Vehicle Center on April 26, 2022 in Dearborn, Michigan.

Bill Pugliano | Getty Images

DETROIT – Ford Motor on Wednesday reported a 10.5% decline in April sales compared to a year ago, notably narrowing its losses compared to recent months.

Ford and the broader auto industry continue to battle through supply chain problems such as a semiconductor chip shortage that has been affecting production for more than a year now. Ford’s monthly U.S. sales in February and March were down by more than 20% due to the problem.

“While industry semiconductor chip shortages persist, improved inventory flow in April delivered a significant share gain of 1 percentage point over a year ago with Ford outperforming the industry,” Andrew Frick, Ford vice president of sales, distribution and trucks, said in a statement.

Ford has been attempting to prioritize chip supplies for in-demand products such as the electric Mustang Mach-E crossover, which nearly doubled in sales compared to April 2021. Sales of newer vehicles such as the Maverick small pickup and Bronco SUV also improved compared to March.

Sales of Ford’s crucial F-Series full-size pickup trucks, including the F-150, continue to struggle due to supply problems. Sales were down 22% last month, pushing sales for the year to be down by nearly 30%. F-Series sales did increase by 15% compared to March, signaling improved production and supplies.

Ford sold 609,097 vehicles through April, a 15% decline compared to a year earlier. Ford’s sales from March to April increased by 11%.



Source

How Build-A-Bear went from a penny stock to a retail winner
Business

How Build-A-Bear went from a penny stock to a retail winner

Build-A-Bear Workshop wasn’t always a retail winner. The toy store, known for its interactive experience of building and accessorizing stuffed animals, has gone through a significant turnaround since CEO Sharon Price John took the helm of the company over a decade ago. “When I first came in 2013, that assessment of the brand was strong,” […]

Read More
Inside the dealmaking that pushed Trump to reclassify pot, expand access
Business

Inside the dealmaking that pushed Trump to reclassify pot, expand access

President Donald Trump’s move Thursday to sign an executive order easing federal restrictions on marijuana — and clearing the way for a Medicare pilot program covering CBD — caps a coordinated, yearlong push by the cannabis industry that combined traditional lobbying, sizable political donations, data-driven messaging and direct outreach to the president’s inner circle, industry […]

Read More
Shoppers are focusing on quality, not deals, in the final days before Christmas
Business

Shoppers are focusing on quality, not deals, in the final days before Christmas

While discounts drive purchasing in the early days of the holiday shopping season, consumers are shifting into more thoughtful, quality gifts in the back half of the season as total spending growth slows. U.S. consumers had spent $187.3 billion so far online between Nov. 1 and Dec. 12, up 6.1% from the same stretch last […]

Read More