Ford adjusts the pricing of its F-150 Lightning EV by as much as $10,000

Ford adjusts the pricing of its F-150 Lightning EV by as much as ,000


The Ford F-150 Lightning Electric Truck.

John Tlumacki | Boston Globe | Getty Images

DETROIT — Ford Motor is increasing the price of some 2024 F-150 Lightning models, while lowering the costs of its most expensive models.

The Detroit automaker confirmed Wednesday that new starting prices for the pickup will range from $54,995 for an entry-level Pro model to $92,995 for a Platinum Black trim. The models previously started at between $49,995 and $97,995 for the 2023 model.

The prices of the Platinum and Platinum Black models, with additional technologies and luxury amenities, were lowered by $5,000 and $7,000, respectively.

The price adjustments come as electric vehicle companies attempt to balance slower-than-expected consumer demand with profits. Ford has changed pricing on the Lightning as well as the all-electric Mustang Mach-E several times based on consumer demand and raw material costs.

Ford last month confirmed it would cut planned production of the F-150 Lightning roughly in half this year, marking a major reversal after the automaker significantly increased plant capacity for the EV in 2023.

“The F-150 Lightning is America’s best-selling electric pickup after a record fourth quarter, and demand continues to grow,” a Ford spokesperson said. “We are making adjustments to pricing, production and trim packages to achieve the optimal mix of sales growth, profitability and customer access to the IRA tax benefit.”

The price changes exclude a mandatory $2,095 destination fee as well as any federal or local incentives for purchasing an all-electric vehicle.

The F-150 Lightning is one of a limited number of vehicles that will maintain a $7,500 federal tax credit in accordance with more stringent requirements for assembly and materials for the vehicles and their batteries that took effect Jan. 1.

Sales of the F-150 Lightning have steadily increased in 2023, notching a monthly record of roughly 4,400 sold in November. The company has only sold 20,365 of the trucks this year through November, up 54% from a year earlier.

Ford is expected to report its December and year-end U.S. sales Thursday.

Don’t miss these stories from CNBC PRO:



Source

Amtrak is launching its faster NextGen Acela with better amenities after years of delays. Here’s what you need to know
Business

Amtrak is launching its faster NextGen Acela with better amenities after years of delays. Here’s what you need to know

Amtrak’s NextGen Acela. Courtesy: Amtrak Amtrak rolled out its NextGen Acela trains on Thursday, marking the next phase for the U.S.’s attempt at high-speed rail. Dubbing itself as “America’s only high-speed rail service,” the new trains will run between Washington, D.C., and Boston, with a top speed of 160 mph. It’s an extension of Amtrak’s […]

Read More
American Eagle shares rise on retailer’s Travis Kelce partnership
Business

American Eagle shares rise on retailer’s Travis Kelce partnership

American Eagle launches AE x Tru Kolors by Travis Kelce. Courtesy: American Eagle Shares of American Eagle rose Wednesday morning after the apparel company announced a collaboration with football star Travis Kelce, just a day after he proposed to singer Taylor Swift. The stock was up roughly 5% in early trading. Kelce’s sportswear brand, Tru […]

Read More
Cracker Barrel shares rise after restaurant chain gets rid of controversial new logo
Business

Cracker Barrel shares rise after restaurant chain gets rid of controversial new logo

A Cracker Barrel sign featuring the old logo is seen outside of a restaurant on August 21, 2025 in Homestead, Florida. Joe Raedle | Getty Images Shares of Cracker Barrel Old Country Store rose 3% Wednesday after the restaurant chain said it would scrap its new logo and return to the original one, amid mounting […]

Read More