Five years after the GameStop mania, retail investors have become a force Wall Street can’t ignore

Five years after the GameStop mania, retail investors have become a force Wall Street can’t ignore


Key Points
  • What began as a dramatic short squeeze in early 2021 has evolved into a persistent force in equity markets.
  • Retail participation in U.S. equities has risen to nearly 20% of average daily trading activity, up from low single digits before Covid.
  • Retail investors’ influence is reinforced by a favorable backdrop of rising stocks and a looming generational wealth transfer from baby boomers.



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