Elon Musk says Twitter has experienced ‘massive’ profits fall as advertisers pause spending

Elon Musk says Twitter has experienced ‘massive’ profits fall as advertisers pause spending


In this photo illustration, the image of Elon Musk is shown on a laptop or computer monitor and the symbol of twitter on a cell cellphone in Ankara, Turkiye on October 06, 2022.

Muhammed Selim Korkutata | Anadolu Company | Getty Visuals

Twitter has experienced a “massive fall in income” since of advertisers pausing marketing on the social media platform, Elon Musk, the new proprietor of the business, said Friday.

In a tweet, Musk forged blame on “activist teams pressuring advertisers.” He said Twitter has not changed its written content moderation method, and extra that the enterprise has performed “every little thing we could to appease the activists.”

Musk reiterated that idea in an job interview at the Baron Investment decision Meeting on Friday.

“We have manufactured no modify in our operations at all,” Musk reported on stage in the course of the celebration. “And we’ve finished our complete best to appease them and nothing is operating. So this is a main concern. And I consider this is frankly an attack on the First Modification.”

In modern days, a handful of brand names have announced they plan to pause their promotion paying out on Twitter just after it was acquired by Musk for $44 billion. Common Motors, Typical Mills, Audi and advertisement huge IPG are amid the corporations that have paused Twitter expending in the wake of Musk’s takeover.

Twitter informed personnel Thursday night, days after the SpaceX and Tesla CEO took command of the business, that it would commence laying off staff members members, according to communications received by NBC News. Twitter’s written content moderation crew is envisioned to be amid these impacted by the work cuts, Reuters documented, citing tweets by staff.

— CNBC’s Lora Kolodny contributed to this tale.



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