
The brand of Crypto.com is observed at a stand in the course of the Bitcoin Convention 2022 in Miami Beach front, Florida, April 6, 2022.
Marco Bello | Reuters
As the crypto universe reckons with the fallout of FTX’s swift collapse last 7 days and tries to determine out in which the contagion may head up coming, thoughts have been swirling around Crypto.com, a rival exchange which is taken a equally flashy method to marketing and advertising and movie star endorsements.
Like FTX, which filed for personal bankruptcy defense Friday, Crypto.com is privately held, dependent outdoors the U.S. and delivers a assortment of products for acquiring, advertising, trading and storing crypto. The corporation is headquartered in Singapore, and CEO Kris Marszalek is primarily based in Hong Kong.
Crypto.com is more compact than FTX but still ranks between the best 15 world-wide exchanges, in accordance to CoinGecko. FTX spooked the marketplace not just by its fast downfall but also because the business was not able to honor withdrawal requests, to the tune of billions of dollars, from users who required to retrieve their resources through a operate on the agency. When it grew to become very clear that FTX didn’t have the liquidity vital to give end users their cash, problem mounted that rivals may be subsequent.
Twitter lit up in excess of the weekend with speculation that Crypto.com was struggling with complications, and crypto experts held Twitter Areas periods to focus on the subject. In the meantime, revelations landed Sunday that, in October, Crypto.com mistakenly sent extra than 80% of its ether holdings, or about $400 million worth of the cryptocurrency, to Gate.io, yet another crypto exchange. It was only soon after the transaction was exposed by way of community blockchain data that Marszalek acknowledged the mishap.
Kris Marszalek, CEO of Crypto.com, speaking at a 2018 Bloomberg event in Hong Kong, China.
Paul Yeung | Bloomberg | Getty Pictures
Changpeng Zhao, CEO of rival exchange Binance, fanned the flames of speculation, tweeting Sunday that an trade all of a sudden going large quantities of crypto like that “is a clear indication of challenges.” He added, “Keep away.”
Self confidence is obviously shaken. Crypto.com’s indigenous cronos token (CRO) has dropped nearly 40% in the final week. The crumbling of FTX’s FTT token was just one sign of the crisis that corporation confronted.
“I would just get your revenue out of Crypto.com now,” said Adam Cochran, an investor in blockchain initiatives and founder of Cinneamhain Ventures, in a tweet Saturday. “If they are full reserves they shouldn’t care if you sit on the sidelines for a week, but their dealing with of this hasn’t achieved the bar.”
Marszalek has invested the early aspect of the 7 days striving to reassure customers and regulators that the company is high-quality. On Monday, he stated on YouTube that the corporation experienced a “greatly strong harmony sheet” and that it truly is “business as usual” with deposits, withdrawals and buying and selling exercise. He followed up with a tweet Monday night, indicating that “the withdrawal queue is down 98% within just the very last 24 several hours.”
He spoke to CNBC’s “Squawk Box” on Tuesday morning, answering questions about the condition of his firm, the marketplace and how he’s in a different way positioned than FTX. He reported in the interview that the firm has engaged with much more than 10 regulators about the “stunning occasions” encompassing FTX and how to keep them from taking place once more.
“I understand that proper now in the current market, you’ve got acquired a situation wherever absolutely everyone is finished using people’s phrase for anything at all,” Marszalek said. “We targeted on demonstrating our power and security by way of our steps.”
Marszalek acknowledged that Crypto.com, like other exchanges, has confronted improved withdrawals given that the FTX news broke, but he reported his system has considering the fact that stabilized.
A familiar chorus
The skeptics can stage to current record.
FTX CEO Sam Bankman-Fried said his firm’s belongings were being “high-quality” two times prior to he was desperate for a rescue due to the fact of a liquidity crunch. It really is a common tactic. Alex Mashinsky, CEO of the now-bankrupt crypto lending platform Celsius, reassured shoppers of solvency days ahead of halting withdrawals and ultimately submitting for bankruptcy.
The exterior of Crypto.com Arena on January 26, 2022 in Los Angeles, California.
Prosperous Fury | Getty Photos
There are other similarities, far too.
Just as FTX signed a significant deal last calendar year with the NBA’s Miami Heat for naming legal rights to the team’s arena, Crypto.com agreed to shell out $700 million final November to set its name and symbol on the arena that hosts the Los Angeles Lakers, amongst other LA teams. FTX experienced Tom Brady and Steph Curry advertising its solutions. Crypto.com reeled in Matt Damon as a pitchman. Both of those corporations bought Tremendous Bowl advertisements and partnered with Components One.
Marszalek has personal issues from his previous that could also be about. The Daily Beast documented in November 2021 that Marszalek departed his last position, as CEO of an Australian corporation, “amid accusations from buyers and organization companions that they experienced been ripped off.” The business was identified as Ensogo, and it made available online discount codes. It abruptly shut down in 2016.
In accordance to documents submitted with the Australian Securities Trade, Ensogo asked for its stock be suspended from investing in June 2016. The board recognized Marszalek’s resignation at that time and the corporation reported in a filing that it “is however to announce the appointment of a new CEO.”
A spokesperson for Crypto.com explained to the Day-to-day Beast that the board made a decision to shutter Ensogo, and “there was never ever a discovering of wrongdoing under Kris’s leadership.”
How lots of coins?
Then there are Crypto.com’s textbooks.
Previous 7 days, Crypto.com launched unaudited data about its assets to blockchain analytics agency Nansen, which employed the information and facts to create a chart demonstrating where all those assets have been held. Just one startling revelation: Crypto.com had 20% of its belongings in wallets in shiba inu, a so-called “meme token” that exists purely for speculation, creating off the shiba inu pet dog image of the in the same way preferred joke token dogecoin.
Marszalek explained Monday that this was just a reflection of the assets Crypto.com customers have been purchasing. He explained in a tweet that it was a common buy in 2021, together with dogecoin.
When requested by CNBC on Tuesday if Crypto.com retains tokens on its stability sheet, Marszalek explained it’s a “quite conservatively run business” that retains “mostly fiat and stablecoins as our resource of cash.”
“Yeah, but how considerably?” asked CNBC’s Becky Quick, reminding Marszalek that FTX experienced “billions of pounds” in its self-developed FTT token ahead of it declared individual bankruptcy.
Marszalek declined to say.
“We are a privately held corporation,” he stated, introducing that he is not likely to offer details “about our harmony sheet.”
He was brief to say that the company is “incredibly effectively capitalized” and reiterated reviews from his YouTube session on Monday, telling CNBC that the organization has “a really powerful equilibrium sheet” with “zero debt and zero leverage in the small business, and we are money movement positive.”
The company has already been hammered during the crypto winter, which has pushed bitcoin and ether down by two-thirds this calendar year. In new months, Crypto.com reportedly slashed more than one particular-quarter of its workforce. Every day trading quantity in CRO is down to about $365 million, in accordance to details from Nomics. Very last yr, that figure was above $4 billion.
Marszalek’s main purpose now is apparent: steer clear of an FTX-kind operate that could see the corporation get rid of a boatload of customers. He wants to reassure users that all the reserves are obtainable to honor any withdrawal requests and that there is certainly no hedge-fund exercise taking area with consumer deposits.
“We run a extremely very simple business,” he said. “We give 70 million consumers globally obtain to digital currencies and take a payment for that.”
Coinbase and Binance have in the same way been on media excursions hoping to assuage buyer problems.

Blockchain.com CEO Peter Smith expects the way in which crypto enthusiasts keep their investments to transform considerably. Smith, whose corporation operates an exchange and delivers a crypto wallet, instructed CNBC on Thursday that individuals you should not want to have faith in third get-togethers to hold their crypto funds and are more and more performing it themselves.
“You are likely to see people change toward crypto on their own personal keys,” Smith stated, incorporating that the business has about 85 million consumers who previously do it that way. “The greatest actuality and coolest portion of crypto is you can shop your resources on your personal personal crucial wherever you have no counterparty publicity.”
From a governance standpoint, FTX was uniquely troubled. The business experienced no board, no finance chief and no head of compliance, irrespective of increasing billions of dollars — some from leading corporations these kinds of as Sequoia and Tiger International — and racing to a $32 billion valuation.
Crypto.com has a a lot more traditional company construction. It has a four-person advisory board as well as a CFO, a head of authorized and a senior vice president of risk and operations. That would not signify there can’t be fraud (see: Theranos) or negative actions (go through: WeWork), but it is at the very least a sign that some controls are in area as Crypto.com and other players test to weather a crypto winter that keeps obtaining colder.
“We really feel fairly great about wherever we are as a enterprise and our functions,” explained Marszalek, pointing out that the business produced in excess of $1 billion in income previous yr and has topped that amount this yr. “What concerns me is the impact of this collapse on the full industry. It sets us again a great couple of several years in terms of the industry’s track record.”
View: CNBC’s full interview with Crypto.com CEO Kris Marszalek
