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Coinbase is planning to expand its core trading app beyond crypto, the company said Thursday.
The newly imagined “everything exchange” will include tokenized real-world assets, stocks, derivatives, prediction markets and early-stage token sales. The new offerings will roll out in the next few months, first to U.S. users, followed by a “gradual international rollout based on jurisdictional approvals,” Max Branzburg, vice president of product at Coinbase, told CNBC.
“We’re building an exchange for everything,” he said. “Everything you want to trade, in a one-stop shop, on-chain. … We’re bringing all assets onchain — stocks, prediction markets, and more. We’re building the foundations for a faster, more accessible, more global economy.”
The expansion puts Coinbase in even closer competition with Robinhood, Gemini and Kraken, all of whom have recently opened tokenized equity offerings to users outside the U.S. CEO Brian Armstrong has said he has a goal of making Coinbase the top financial services app within the next decade.
Coinbase’s announcement comes hours after the Securities and Exchange Commission introduced “Project Crypto,” an initiative to “modernize” securities rules and regulations to allow for crypto-based trading activity.
Tokenization of stocks and other traditional, non-crypto native assets, has surged in popularity this year as the Trump administration has worked to roll back restrictive crypto policies from the previous U.S. leadership.
While trading for retail and institutional investors is Coinbase’s core business, the company is in the midst of a big push to amplify consumer engagement through new services, taking advantage of the new pro-crypto policies out of Washington. Two weeks ago, it unveiled the “Base App,” which it aims to make the West’s answer to a WeChat-style super app.