Chinese EV giant BYD expands in Europe with premium brand launch

Key Points

Chinese electric car giant BYD is pushing ahead into Europe by launching its premium Denza brand in the region, despite rising trade tensions.
The first model, the Z9GT, is set to arrive in European showrooms in the fourth quarter of 2025, BYD said Wednesday around Brera Design Week in Milan.
BYD initially formed the Denza brand in 2010 with Daimler, now the Mercedes-Benz Group.

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