Chinese EV giant BYD expands in Europe with premium brand launch

Chinese EV giant BYD expands in Europe with premium brand launch


Key Points
  • Chinese electric car giant BYD is pushing ahead into Europe by launching its premium Denza brand in the region, despite rising trade tensions.
  • The first model, the Z9GT, is set to arrive in European showrooms in the fourth quarter of 2025, BYD said Wednesday around Brera Design Week in Milan.
  • BYD initially formed the Denza brand in 2010 with Daimler, now the Mercedes-Benz Group.



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