An ad location throughout the Tremendous Bowl expenses tens of millions of pounds. Temu, the U.S. shopping internet site launched by China’s PDD Holdings Inc., ran a 30-second advertisement during the game titled “Store Like A Billionaire,” highlighting its ambitions to crack the global e-commerce industry.
Jevone Moore | Icon Sportswire | Getty Pictures
Temu, the U.S. browsing application owned by Chinese e-commerce big Pinduoduo, aired a business throughout the Tremendous Bowl.
It is unusual for a Chinese company to get a Super Bowl advert place, which expense hundreds of thousands of dollars. But Temu’s effort highlights its ambition to crack the U.S. e-commerce marketplace, next in the footsteps of another Chinese on line buying corporation Shein.
The business, which aired Sunday for the duration of the very first and third quarters of the activity among the Philadelphia Eagles and the Kansas Metropolis Chiefs, is titled “Store Like A Billionaire.” It follows a youthful lady who is amazed at the cheap prices on apparel and add-ons that Temu has to present.
“The charges blow my brain. I really feel so loaded. I feel like a billionaire. I am searching like a billionaire,” goes the ad’s jingle.
Pinduoduo, which reported Monday that it formally modified its identify to PDD Holdings Inc, is a single of China’s most important e-commerce providers rivaling the likes of Alibaba and JD.com. The company has tended to target on lower-money consumers by offering closely discounted products. And it has been concentrating on bringing agricultural products, like vegetables, on to its platform to differentiate from rivals. The firm is truly worth all around $116 billion.
Pinduoduo quietly introduced its cross-border procuring web-site Temu in the U.S. in September, CNBC noted. The app has immediately received level of popularity and is rated second on the Apple Application Store and first on the Google Participate in store.
In the week as a result of to Jan. 29, gross items price, or the benefit of transactions on Temu, strike $46 million, a file higher, according to current market study company YipitData.
Temu sells goods in a selection of classes from style to electronics. It is currently presenting cost-free shipping for a confined time as component of its Super Bowl advertising as properly as what it phone calls “Game Day Promotions.”
Chinese e-commerce firms from Alibaba to JD.com and now Pinduoduo have appeared to extend overseas in the earlier number of many years. PDD Holdings stated on Monday that it would start off transport to Canada this thirty day period.
But other technologies corporations are also eyeing a slice of the multi-trillion global e-commerce pie. ByteDance, the Chinese parent enterprise of quick video app TikTok, launched a trend web site named If Yooou previous 12 months. It is currently shipping to the U.K., Spain, Italy, Germany and France.