Big Chinese companies like Alibaba show that AI-powered ads are giving shopping a boost

Key Points

Alibaba, Tencent and JD.com reported earnings this week that reflected improving Chinese consumer spending, and the growing benefits of artificial intelligence in advertising.
“The e-commerce and ad revenues were positive surprises as there were expectations tariffs would affect consumer behavior,” said Kai Wang, Asia equity market strategist at Morningstar.
However, a Morgan Stanley survey from April 8 to 11, conducted immediately after the escalation in U.S.-China tensions, found that consumer confidence fell to a 2.5-year low.

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