Apple‘s senior vice president of products and services Eddy Cue attributes a whole lot of the accomplishment the market’s major company has to saying “no” more generally than “certainly.”
“We say ‘no’ to nearly every thing,” Cue said in a dialogue with CNBC’s Jim Cramer at the inaugural CNBC CEO Council Summit in Santa Barbara, California, on Tuesday. “When you get as substantial as we are, it is really straightforward to think you can do nearly anything or all the things, and it is really just not genuine.”
In accordance to Cue, an thought only would make it off the drawing board at Apple if it is really a thing the enterprise is aware of it can execute very well and if it is really some thing individuals seriously care about.
Cue joined Apple in 1989 as manager of application engineering. Given that then, he’s been a important figure in numerous Apple innovations, which include the launch of the iTunes Keep and the company’s foray into athletics streaming.
Apple secured a 10-year offer with Big League Soccer in 2022 and the support became offered to lovers for the first time at the commence of this year’s year. Cue referenced ice hockey participant Wayne Gretzky’s renowned capacity to see in advance when speaking about Apple’s foray into sports streaming.
“We desired to go where by the puck was going, not wherever the puck was,” Cue explained. “That is what [Gretzky] does. He skates to in which the puck was heading, not to in which the puck is. And which is the identical thing we wished to do with sports.”
