The Countrywide Football League has attained a multiyear offer with Apple Tunes to sponsor the Super Bowl Halftime Display, commencing with the American soccer championship game in February 2023, the league claimed on Thursday.
The Super Bowl is commonly the most viewed television function of the yr in the United States, and the halftime clearly show has turn into a showcase, showcasing these notable artists as The Weeknd, Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Girl Gaga, Katy Perry, Bruno Mars, Prince and Madonna.
Around 120 million viewers watched the 2022 Super Bowl LVI Halftime Display, which showcased Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar. Tremendous Bowl LVII will be played on Sunday, Feb. 12, in Glendale, Ariz.
The tie up will be a vital marketing platform for Apple, which has been affiliated with new music given that 2001 when it released the iPod electronic tunes player.
Economical terms of the deal ended up not disclosed.
Apple is among a amount of companies bidding to develop into the future home for the NFL Sunday Ticket, a bundle that allows fans enjoy just about every Sunday football recreation, according to sources acquainted with the subject. Apple did not reply to a request for comment.
