Apple’s Chief Executive Officer Tim Cook dinner attends the China Growth Forum in Beijing on March 24, 2024.
Pedro Pardo | AFP | Getty Pictures
Apple will start its Eyesight Pro headset in China this yr, CEO Tim Prepare dinner advised Chinese point out media.
In a movie posted on a single of CCTV’s accounts on Chinese social media web-site Weibo, Prepare dinner was heard responding “of course,” when asked if the Eyesight Professional would start in China this 12 months.
Apple’s digital and augmented actuality headset released in the U.S. in February for a starting cost of $3,500.
In China, Apple will contend in opposition to area headset gamers this sort of as Pico, which is owned by TikTok’s dad or mum corporation ByteDance.
Prepare dinner has been in China for the earlier handful of days, touring a new Apple retail outlet in Shanghai and attending the China Improvement Discussion board in Beijing. His check out comes at a time Apple faces a range of difficulties in the northeast Asian country.
The Apple iphone giant’s income in the better China area fell almost 13% in the December quarter, as Apple contends with purchaser caution in excess of expending and more rigorous levels of competition in the smartphone sector from a resurgent Huawei.
Prepare dinner reiterated Apple’s determination to the Chinese industry.
“I am pretty self-assured in it (China),” Prepare dinner said, according to news offer posted on a single of CCTV’s Weibo accounts. “I like China, I adore remaining listed here, I appreciate the people today and the culture. Every single time I occur here, I am reminded that anything at all is doable here.”