Apple to buy Pixelmator, the iPhone image editing app with AI features

Apple to buy Pixelmator, the iPhone image editing app with AI features


Peopl walk outside Steve Jobs Theater at the Apple Park campus before Apple’s “It’s Glowtime” event in Cupertino, California, on Sept. 9, 2024.

Nic Coury | AFP | Getty Images

Apple will buy Pixelmator, the creator of image editing apps for Apple’s iPhone and Mac platforms, Pixelmator announced Friday in a blog post.

Pixelmator, a Lithuanian company, was founded in 2007, and in recent years has been best known for Pixelmator and Pixelmator Pro, which compete with Adobe Photoshop. It also makes Photomator, a photo editing app.

Apple has highlighted Pixelmator apps over the years in its keynote product launches. In 2018, Apple named Pixelmator Pro its Mac App of the year, citing the company’s enthusiastic embrace of Apple’s machine learning and artificial intelligence capabilities, such as removing distracting objects from photos or making automated color adjustments.

We’ve been inspired by Apple since day one, crafting our products with the same razor-sharp focus on design, ease of use, and performance,” Pixelmator said in its blog post.

Apple does not acquire as many large companies as its Silicon Valley rivals. It prefers to make smaller acquisitions of companies with products or people that it can use to create Apple features. Neither Pixelmator nor Apple provided a price for the transaction.

Pixelmator said in its blog post that there “will be no material changes to the Pixelmator Pro, Pixelmator for iOS, and Photomator apps at this time.”

Earlier this week, Apple released the first version of Apple Intelligence, a suite of features that includes photo editing abilities such as Clean Up, which can remove people or objects from photos using AI.

Apple has acquired other popular apps that received accolades at the company’s product launches and awards ceremonies.

In 2020, Apple bought Dark Sky, a weather app that eventually became integrated into Apple’s default weather app. In 2017, it bought Workflow, an automation and macro app that eventually became Shortcuts, the iPhone’s scripting app, as well as the groundwork for a more capable Siri assistant.

Don’t miss these insights from CNBC PRO



Source

Meta’s latest verdict, space stocks, prediction market legislation and more in Morning Squawk
Technology

Meta’s latest verdict, space stocks, prediction market legislation and more in Morning Squawk

This is CNBC’s Morning Squawk newsletter. Subscribe here to receive future editions in your inbox. Happy Thursday. With their perky ears and pointy teeth, I thought no collectible could have a more unique appearance than Labubus. But after reading about the “Mystery Dumpling,” I stand corrected. Stock futures are dropping this morning after a positive day. Here […]

Read More
A Google AI breakthrough is pressuring memory chip stocks from Samsung to Micron
Technology

A Google AI breakthrough is pressuring memory chip stocks from Samsung to Micron

Signage outside the Google headquarters in Mountain View, California, US, on Tuesday, Feb. 3, 2026. David Paul Morris | Bloomberg | Getty Images Google’s latest research which claims to make AI models more efficient is putting pressure on memory stocks, with investors concerned the breakthrough could see a slowdown in chip demand. On Thursday, shares […]

Read More
Meet Figure AI: The company behind the humanoid robot hosted by Melania Trump
Technology

Meet Figure AI: The company behind the humanoid robot hosted by Melania Trump

First lady of Sierra Leone Fatima Jabbe-Bio, Polish first lady Marta Nawrocka, French first lady Brigitte Macron, and U.S. first lady Melania Trump look at a humanoid robot during the Fostering the Future Together Global Coalition Summit in the East Room of the White House in Washington, DC, on March 25, 2026. Oliver Contreras | […]

Read More