Apple to buy Pixelmator, the iPhone image editing app with AI features

Apple to buy Pixelmator, the iPhone image editing app with AI features


Peopl walk outside Steve Jobs Theater at the Apple Park campus before Apple’s “It’s Glowtime” event in Cupertino, California, on Sept. 9, 2024.

Nic Coury | AFP | Getty Images

Apple will buy Pixelmator, the creator of image editing apps for Apple’s iPhone and Mac platforms, Pixelmator announced Friday in a blog post.

Pixelmator, a Lithuanian company, was founded in 2007, and in recent years has been best known for Pixelmator and Pixelmator Pro, which compete with Adobe Photoshop. It also makes Photomator, a photo editing app.

Apple has highlighted Pixelmator apps over the years in its keynote product launches. In 2018, Apple named Pixelmator Pro its Mac App of the year, citing the company’s enthusiastic embrace of Apple’s machine learning and artificial intelligence capabilities, such as removing distracting objects from photos or making automated color adjustments.

We’ve been inspired by Apple since day one, crafting our products with the same razor-sharp focus on design, ease of use, and performance,” Pixelmator said in its blog post.

Apple does not acquire as many large companies as its Silicon Valley rivals. It prefers to make smaller acquisitions of companies with products or people that it can use to create Apple features. Neither Pixelmator nor Apple provided a price for the transaction.

Pixelmator said in its blog post that there “will be no material changes to the Pixelmator Pro, Pixelmator for iOS, and Photomator apps at this time.”

Earlier this week, Apple released the first version of Apple Intelligence, a suite of features that includes photo editing abilities such as Clean Up, which can remove people or objects from photos using AI.

Apple has acquired other popular apps that received accolades at the company’s product launches and awards ceremonies.

In 2020, Apple bought Dark Sky, a weather app that eventually became integrated into Apple’s default weather app. In 2017, it bought Workflow, an automation and macro app that eventually became Shortcuts, the iPhone’s scripting app, as well as the groundwork for a more capable Siri assistant.

Don’t miss these insights from CNBC PRO



Source

Jim Cramer says he’s not abandoning the Mag 7 stocks despite recent struggles. Here’s why
Technology

Jim Cramer says he’s not abandoning the Mag 7 stocks despite recent struggles. Here’s why

CNBC’s Jim Cramer said Thursday he’s not bailing on the tech giants known as the Magnificent Seven despite most of those stocks getting off to a sluggish start in 2026. “I think that the money will ultimately flow back to most of the [Mag 7] … because these companies just have too many levers, too […]

Read More
Elon Musk says Tesla taking safety supervisors out of some Robotaxi vehicles in Austin
Technology

Elon Musk says Tesla taking safety supervisors out of some Robotaxi vehicles in Austin

A Tesla robotaxi drives on the street along South Congress Avenue in Austin, Texas, on June 22, 2025 Joel Angel Juarez | Reuters Tesla CEO Elon Musk said on Thursday that his company is now running a small number of its Robotaxi vehicles in Austin, Texas, without a human driver or safety supervisor on board. […]

Read More
Intel stock falls 6% after company offers soft first-quarter guidance
Technology

Intel stock falls 6% after company offers soft first-quarter guidance

Intel CEO Lip-Bu Tan holds a wafer of CPU tiles for the Intel Core Ultra series 3, code-named Panther Lake, outside the Intel Ocotillo campus in Chandler, Arizona. Courtesy: Intel Intel reported fourth-quarter earnings on Thursday that beat Wall Street expectations but offered soft guidance for the current quarter. Shares of the company were down […]

Read More