Apple to buy Pixelmator, the iPhone image editing app with AI features

Apple to buy Pixelmator, the iPhone image editing app with AI features


Peopl walk outside Steve Jobs Theater at the Apple Park campus before Apple’s “It’s Glowtime” event in Cupertino, California, on Sept. 9, 2024.

Nic Coury | AFP | Getty Images

Apple will buy Pixelmator, the creator of image editing apps for Apple’s iPhone and Mac platforms, Pixelmator announced Friday in a blog post.

Pixelmator, a Lithuanian company, was founded in 2007, and in recent years has been best known for Pixelmator and Pixelmator Pro, which compete with Adobe Photoshop. It also makes Photomator, a photo editing app.

Apple has highlighted Pixelmator apps over the years in its keynote product launches. In 2018, Apple named Pixelmator Pro its Mac App of the year, citing the company’s enthusiastic embrace of Apple’s machine learning and artificial intelligence capabilities, such as removing distracting objects from photos or making automated color adjustments.

We’ve been inspired by Apple since day one, crafting our products with the same razor-sharp focus on design, ease of use, and performance,” Pixelmator said in its blog post.

Apple does not acquire as many large companies as its Silicon Valley rivals. It prefers to make smaller acquisitions of companies with products or people that it can use to create Apple features. Neither Pixelmator nor Apple provided a price for the transaction.

Pixelmator said in its blog post that there “will be no material changes to the Pixelmator Pro, Pixelmator for iOS, and Photomator apps at this time.”

Earlier this week, Apple released the first version of Apple Intelligence, a suite of features that includes photo editing abilities such as Clean Up, which can remove people or objects from photos using AI.

Apple has acquired other popular apps that received accolades at the company’s product launches and awards ceremonies.

In 2020, Apple bought Dark Sky, a weather app that eventually became integrated into Apple’s default weather app. In 2017, it bought Workflow, an automation and macro app that eventually became Shortcuts, the iPhone’s scripting app, as well as the groundwork for a more capable Siri assistant.

Don’t miss these insights from CNBC PRO



Source

Trump says Microsoft will make changes to ensure consumers don’t pay for power used in AI buildout
Technology

Trump says Microsoft will make changes to ensure consumers don’t pay for power used in AI buildout

US President Donald Trump speaks to members of the media on the South Lawn of the White House before boarding Marine One in Washington, DC, US, on Saturday, Dec. 13, 2025. Trump said there will be “serious retaliation” after two US Army soldiers and an interpreter were killed in Syria on Saturday, and three other […]

Read More
Elizabeth Warren fears workers will ‘lose big’ with 401(k) crypto, presses SEC chair Atkins for answers
Technology

Elizabeth Warren fears workers will ‘lose big’ with 401(k) crypto, presses SEC chair Atkins for answers

Senator Elizabeth Warren has written directly to Securities and Exchange Commission Chair Paul Atkins asking him to explain how the SEC plans to serve its mission of investor protection as it seeks to support President Trump’s order to make cryptocurrency investments available in retirement plans. President Trump signed an executive order in August clearing a […]

Read More
The Apple-Google AI deal is a massive win for investors in both tech giants
Technology

The Apple-Google AI deal is a massive win for investors in both tech giants

A core pillar of our investment case in Google-owner Alphabet materialized Monday. Fellow Club name Apple selected Google’s AI model, Gemini, to power the artificial intelligence features across Siri and other key products later this year. The multi-year partnership to integrate Gemini into Apple’s foundation models, confirmed in an Apple statement obtained by Jim Cramer, […]

Read More