Apple picks Google’s Gemini to run AI-powered Siri coming this year

Apple picks Google’s Gemini to run AI-powered Siri coming this year


Cramer’s Stop Trading: Apple

Apple is joining forces with Google to power its artificial intelligence features for products such as Siri later this year.

The multi-year partnership will lean on Google’s Gemini models and cloud technology for future Apple foundational models, according to a statement obtained by CNBC’s Jim Cramer.

“After careful evaluation, we determined that Google’s technology provides the most capable foundation for Apple Foundation Models and we’re excited about the innovative new experiences it will unlock for our users,” Apple wrote.

Apple declined to comment on the terms of the deal.

In August, Bloomberg had reported that Apple was in early talks with Google to use a custom Gemini model to power a new iteration of Siri.

Last week, the search giant’s market capitalization surpassed Apple for the first time since 2019.

Shares were slightly lower following the news. Google briefly touched above a $4 trillion market value.

Apple has mostly stood on the sidelines of the AI frenzy that’s swept up Wall Street since the launch of OpenAI’s ChatGPT at the end of 2022. Hyperscalers including Amazon, Meta Platforms and Microsoft are also shelling out billions on more products and tools for their customers.

That’s amped up the pressure on the iPhone maker to deliver an impressive Siri AI voice upgrade, which it delayed last year until 2026, despite running ads for the product.

“It’s going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year,” the company said in a statement at the time.

Meanwhile, Google has made steady progress on its AI agenda, introducing its upgraded Gemini 3 model late last year.

In October, Google CEO Sundar Pichai said the company’s cloud segment signed more deals worth more than $1 billion through the third quarter of 2025 than the previous two years combined.

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