Apple CEO Tim Cook arrived in Hanoi, Vietnam, on Monday as the U.S. tech giant appears to be to improve sales in new markets.
Prepare dinner will meet with Apple end users, builders and articles creators in the course of the two-working day visit, area media noted.
The CEO posted pics on X on Monday in Hanoi with musicians. He drank an egg espresso.
Cook’s pay a visit to comes at a tests time for the U.S. technology huge. Figures launched Monday by the International Facts Company (IDC) confirmed global Apple iphone shipments fell 10% year on year in the initial quarter of 2024.
Apple is dealing with extreme competitiveness in the substantial-conclude smartphone market place wherever it operates, in particular in important markets like China.
Apple has quietly developed into Vietnam’s 3rd-biggest smartphone seller by shipments, in accordance to IDC, guiding Chinese electronics maker Oppo and Samsung. And Vietnam has develop into a crucial locale for producing as the Cupertino giant appears to diversify the assembly of its products and solutions away from China.
Apple’s reliance on China for its items arrived underneath scrutiny in 2022 as the country’s rigid Covid-19 prevention actions and worker unrest at Foxconn’s flagship Iphone factory disrupted creation. Foxconn is the main assembler of Apple’s iPhones.
In December, the Nikkei documented Apple was shifting some of its critical iPad engineering resources to Vietnam. The country is now reportedly involved in the advancement and production of the MacBook, iPad and Apple Watch.
Apple CEO Tim Cook dinner (C) walks in close proximity to Hoan Kiem lake in downtown Hanoi all through his stop by to Vietnam on April 15, 2024.
Giang Huy | Afp | Getty Images
“Vietnam is critical to Apple not only thanks to its growing base of enthusiasts there, but also mainly because the marketplace is hedging its bets by diversifying its production outside of China. That consists of vital areas like Vietnam, where Samsung has very long experienced a existence in the northern element of the nation,” Bryan Ma, vice president of consumer products analysis at IDC, told CNBC.
“Apple’s diversification endeavours also include gadgets like notebooks, in which its deal brands like Quanta and Foxconn have already been investing.”
India has also emerged as a important hub for Apple iphone producing.
Bloomberg described last week that Apple now makes one particular in 7 of its iPhones in India. Apple started assembling its latest line of iPhones in India in 2022. That started off with the Apple iphone 14 series. India also represents a big buyer marketplace for Apple.
Cook’s take a look at to Vietnam will come soon after 61 environmental and human rights teams referred to as on Apple to oppose the country’s detention of local climate activists.
