Max Verstappen of the Netherlands driving the (1) Oracle Red Bull Racing RB20 leads Carlos Sainz of Spain driving (55) the Ferrari SF-24 and Lando Norris of Great Britain driving the (4) McLaren MCL38 Mercedes into turn 1 at the start during the F1 Grand Prix of Mexico at Autodromo Hermanos Rodriguez
Peter Fox – Formula 1 | Formula 1 | Getty Images
Apple and Formula 1 announced a five-year media rights deal Friday that will bring every F1 race to Apple TV beginning in 2026.
Apple TV will provide coverage of all Formula 1 events, including practice, qualifying and Sprint sessions, as part of the streamer’s existing $12.99 per month subscription, which comes ad-free. Certain F1 races and all practice sessions will also be available for free in the Apple TV app throughout the season, the companies said in a statement.
It’s a different structure from Apple’s partnership with Major League Soccer. Apple TV similarly has exclusive rights to every MLS game, but at an extra cost through the MLS Season Pass.
Apple is paying about $140 million per year for the racing rights, according to people familiar with the matter. Disney’s ESPN is the incumbent media partner for the league and had been paying about $85 million per year on average, according to people familiar with that deal, who asked not to speak publicly because the details are private.
Representatives for ESPN said in a statement the network is “incredibly proud of what we and Formula 1 accomplished together in the United States and look forward to a strong finish in this final season. We wish F1 well in the future.”
F1 TV Premium, the league’s own content offering that’s popular with racing fans, will continue to be available in the U.S. but will now require an Apple TV subscription. Once a customer subscribes to Apple TV, F1 TV Premium will be included in their Apple subscription rather than as a standalone offering.
F1 on Apple TV will feature commentary from F1 TV and Sky broadcast announcers.
Apple is dipping its toe into live sports but only in instances where it can acquire rights such that it can control the user experience, Senior Vice President of Services Eddy Cue told CNBC this week. Apple plans to announced additional production details and product enhancements for F1 fans in the coming months, the company said in a statement.
“We don’t have to do sports the way that they are,” Cue said at Motorsport Network’s Autosport Business Exchange NYC. “There’s plenty of people doing that, so the world doesn’t need us to do that. And so our view around it is, if we can do something unique, then we’ll do it.”
The deal builds on Apple’s relationship with F1 following “F1: The Movie,” starring Brad Pitt, which became the highest-grossing sports movie of all time at the box office this year, according to Cue.
“This is an incredibly exciting partnership for Apple and the whole of Formula 1 that will ensure we can continue to maximize our growth potential in the U.S.,” said Stefano Domenicali, Formula 1’s president and CEO, in a statement.
Disclosure: CNBC is a sponsor of the McLaren Formula 1 racing team.
