Amazon’s new Echo devices designed for Alexa+ start at $99

Amazon Devices & Services Senior Vice President Panos Panay speaks during an Amazon Devices launch event in New York City, U.S., February 26, 2025.

Brendan McDermid | Reuters

Amazon on Tuesday unveiled a slew of new smart speakers and voice-activated displays that are revamped with Alexa+, its personal assistant that’s powered by generative artificial intelligence.

The company debuted the Echo Dot Max, a revamped version of its compact smart speaker, which costs $99.99. Amazon also unveiled a new Echo Show 8 and Echo Show 11, priced at $179.99 and $219.99, respectively.

There’s also a new version of the Echo Studio, its larger, higher-end model with a more powerful speaker, priced at $219.99.

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