Affirm expands buy now, pay later service to the UK, heating up local competition

Key Points

Affirm, the U.S. buy now, pay later firm, on Monday launched its services in the U.K. — its first expansion overseas.
Max Levchin, CEO of Affirm, told CNBC the company is seeing a lot of demand from merchants in Britain.
Affirm’s arrival in the U.K. comes as the government is consulting on plans to regulate the buy now, pay later industry.

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