Affirm expands buy now, pay later service to the UK, heating up local competition

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Affirm, the U.S. buy now, pay later firm, on Monday launched its services in the U.K. — its first expansion overseas.
Max Levchin, CEO of Affirm, told CNBC the company is seeing a lot of demand from merchants in Britain.
Affirm’s arrival in the U.K. comes as the government is consulting on plans to regulate the buy now, pay later industry.

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