Klarna CEO wants to turn the platform into a ‘super app’ with AI

Key Points

Klarna CEO Sebastian Siemiatkowski wants to make the platform more of an all-encompassing financial “super app” that’s personalized and can offer non-financial services.
“With AI, you can abstract and adopt the experience much more to the specific user you’re dealing with,” Siemiatkowski told CNBC in an interview this week.
On Wednesday, Klarna is set to announce the launch of mobile phone plans in the U.S. via a partnership with telecom services startup Gigs.

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