Assassin’s Creed-maker Ubisoft’s shares surge 11% on deal to spin off top game franchises

Assassin’s Creed-maker Ubisoft’s shares surge 11% on deal to spin off top game franchises


Artwork for Ubisoft’s upcoming “Assassin’s Creed Shadows” game.

John Keeble | Getty Images

Ubisoft shares surged on Friday after the French video game publisher announced a deal to spin out some of its best-selling franchises.

On Thursday, Ubisoft revealed plans to form a new gaming subsidiary, with Chinese technology giant Tencent investing 1.16 billion euros ($1.25 billion) into the unit.

The subsidiary will include Ubisoft’s best-known games brands, including Assassin’s Creed, Far Cry and Tom Clancy’s Rainbow Six, according to a press release.

Ubisoft shares jumped 11% as of 10:50 a.m. Paris time.

The game maker said Thursday that its newly formed unit would “focus on building game ecosystems designed to become truly evergreen and multi-platform.”

Saudi Arabia has highest penetration rate of women professional gamers globally: Saudi prince

The investment from Tencent values the new subsidiary at 4 billion euros, Ubisoft said. That’s more than double Ubisoft’s current market capitalization.

Investors were hoping for a move from Ubisoft to clear up uncertainty surrounding its future after a series of challenges faced by the firm in recent years.

Ubisoft has been plagued by various issues, from financial struggles to delays to some of its key games — including its most recently released Assassin’s Creed Shadows title.

In February, the firm reported a 52% drop in fiscal third-quarter net bookings, beset by underperformance of some of its key games.

Ubisoft released its newest title Assassin’s Creed Shadows, the latest installment in Ubisoft’s top game franchise, last week.

The game secured generally positive reviews, getting an average reviewer score of 82 on review aggregation site Metacritic.



Source

Oil’s record month, TSA pay, the Pokémon card resale market and more in Morning Squawk
Technology

Oil’s record month, TSA pay, the Pokémon card resale market and more in Morning Squawk

This is CNBC’s Morning Squawk newsletter. Subscribe here to receive future editions in your inbox. Happy Monday. This article about the future of film studios’ animated slates was the reminder I needed to go see “Hoppers,” as it feels like I’m the only one of my friends who hasn’t. Stock futures are higher this morning as Wall […]

Read More
Meta’s court losses spell potential trouble for AI research, consumer safety
Technology

Meta’s court losses spell potential trouble for AI research, consumer safety

Meta CEO Mark Zuckerberg leaves the Federal Courthouse in downtown Los Angeles after defending the company in a landmark social media addiction trial in Los Angeles, United States, on February 19, 2026. Jon Putman | Anadolu | Getty Images Over a decade ago, Meta – then known as Facebook – hired researchers in the social […]

Read More
The Iran war is defense tech’s chance to shine, but few systems and weapons are ready
Technology

The Iran war is defense tech’s chance to shine, but few systems and weapons are ready

Guvendemir | E+ | Getty Images The Iran war is redefining modern combat for the U.S. and driving demand for lower-cost tech. It’s the exact situation Defense Secretary Pete Hegseth warned against a few months ago. “We cannot afford to shoot down cheap drones with $2 million missiles,” Hegseth said in December. “And we ourselves […]

Read More