China’s Golden Week holiday signals persistent consumer caution

China’s Golden Week holiday signals persistent consumer caution


Key Points
  • China’s Golden Week holiday affirmed a trend in more cautious spending, while consumers put greater emphasis on experiences.
  • “Low tourism spending per head and subdued services prices highlighted still weak domestic demand and continued consumption downgrading,” Goldman Sachs analysts said.
  • “People become more cautious with spending. Also they opt for more affordable options of travel and affordable locations,” Kenneth Chow, principal at Oliver Wyman, told CNBC on Wednesday.



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