A Ford logo is seen at the New York International Auto Show Press Preview, in Manhattan, New York City, U.S., March 27, 2024.
David Dee Delgado | Reuters
Ford Motor held talks with India’s Tamil Nadu state to explore producing vehicles for export, the state’s chief minister said, potentially signaling that the U.S. carmaker could restart production in India after exiting the country three years ago.
Ford stopped producing cars in India for domestic sale in 2021 after struggling to boost volumes and pulled the plug on exports in 2022, effectively exiting the world’s third-largest car market which is dominated by Asian rivals.
Ford sold one of its two plants in India to Tata Motors in 2023. Its other plant, which is in Chennai in Tamil Nadu state, was shuttered.
“Had a very engaging discussion with the team from Ford Motors. Explored the feasibility of renewing Ford’s three decade partnership with Tamil Nadu, to again make in Tamil Nadu for the world,” M.K. Stalin said in a post on X.
Ford continues to explore suitable alternatives for its plant in Chennai, the automaker said in a statement.
Ford, which made its EcoSport and Endeavour SUVs in India, had a less than a 2% share of the country’s passenger vehicle market when it stopped production, having struggled for years to turn a profit.
When it stopped production, Ford said it had accumulated losses of more than $2 billion over a decade and demand for its new vehicles had been weak.
The decision to exit the market came after Ford and local automaker Mahindra & Mahindra failed to finalize a joint venture partnership that would have allowed the U.S. company to continue making cars in India at a lower cost.
Ford continues to build engines for its Ranger pickup trucks at its factory in western India and source parts from local suppliers for global operations.