MicroStrategy just scooped up even more bitcoin as the cryptocurrency’s price tag pulled again from a new all-time high – a critical strategy for the agency and just one that has served prop up the value of bitcoin. Having said that, JPMorgan’s Marko Kolanovic warned that individuals leveraged buys could also make any major downdrafts in bitcoin worse, saying that investors in the cryptocurrency should tread thoroughly. “MicroStrategy’s new announcement that it acquired extra than $800 million of bitcoin concerning Feb. 26 and March 10 by itself funded by way of the sale of convertible notes, shows that the corporation, by appearing to completely transform alone to a leveraged enjoy on bitcoin, has also played a aspect in amplifying the rally,” Kolanovic, the bank’s chief market place strategist and co-head of world analysis, said in a observe Monday. “In our intellect, these personal debt-funded bitcoin purchases include froth to the latest crypto rally by boosting the risk of significant deleveraging in a likely downturn in the future,” he extra. MicroStrategy also bought 12,000 bitcoins for shut to $822 million previous 7 days, and 9,245 bitcoins for about $623 million this week, both situations utilizing proceeds from the sale of convertible notes. MicroStrategy lifted $604 million from the sale of converts on March 18, and an additional $800 million on March 8 . The hottest purchases mark an acceleration from the fourth quarter speed, when MicroStrategy acquired additional than $1 billion of bitcoin. The company now holds a full of 214,246 bitcoins, it announced Tuesday. Originally introduced as an organization small business computer software firm, Microstrategy has been obtaining bitcoin and holding them on its equilibrium sheet given that 2020. It mainly trades as a proxy for the price tag of bitcoin, and in February of this year leaned into that, rebranding by itself a Bitcoin enhancement firm. Momentum traders have been heavily getting the two gold and bitcoin futures due to the fact February, Kolanovic famous. Now, “if a crypto market downturn materializes over the coming months, gold would probable be negatively affected,” the strategist reported. Though the bitcoin rally was catalyzed by crypto-certain things late very last calendar year, like anticipation above the debut of spot bitcoin trade-traded funds and the approaching Bitcoin halving celebration in April, study shows it may have also lately fused into the gold rally – fueled by beneficial sentiment towards possibility property and increased liquidity in cryptocurrencies. “To the extent momentum traders … have been guiding this futures impulse, the danger of mean reversion appears to be significant at the second for both of those gold and bitcoin provided the extremity of the momentum indicators,” Kolanovic wrote. MicroStrategy shares are up 122% this yr as opposed to bitcoin’s 52% run. Each started turning reduce very last week as traders started taking gains immediately after bitcoin reached report highs. —CNBC’s Michael Bloom contributed reporting.