Google unveils new Pixel 4 smartphone.
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Google strategies to starts off producing its Pixel smartphones in India by the future quarter, according to a Nikkei Asia report on Thursday.
The U.S. tech huge has been striving to diversify its offer chain absent from China amid U.S.-China tensions, although looking for to capitalize on the booming smartphone sector in India, the report additional.
The change will support Google’s formidable target of shipping more than 10 million Pixel phones this year, the report mentioned citing a particular person with immediate understanding of the issue.
The report also stated Google will start manufacturing Pixel 8 Pro phones in the April-June quarter, adopted by the manufacturing of the Pixel 8 all-around the middle of 2024.
Google will be competing with smartphone giants Apple and Samsung in India, as perfectly as Chinese brands vivo and Xiaomi.
In 2023, India became the fifth smartphone market to exceed 10 million Iphone device sales in a one yr, producing it a essential market for Apple, reported Counterpoint Analysis in a report on Wednesday.
“For 2023, India’s smartphone market place preserved balance with 148.6 million shipments in general, a insignificant drop of 2%,” study firm Canalys mentioned last thirty day period.
“Samsung preserved pole position in Q4 2023 with a marketplace share of 20% and shipments of 7.6 million units. Xiaomi ongoing its robust general performance, claiming second place by transport 7.2 million models. vivo secured 3rd situation with shipments of 7. million units,” according to Canalys.
Apple has also been shifting production from China to sites this sort of as India, as U.S.-China relations continue to be tense.
Apple CEO Tim Cook dinner final year told CNBC that India signifies a “big chance” after a meeting with India Primary Minister Narendra Modi at the White Property.
India has been giving incentives to organizations for setting up producing operations in the place. Dell, HP and Lenovo were being among the 27 companies that were being granted acceptance in November to manufacture tech hardware in India less than a output-connected incentive plan.
Study more about Google’s designs to make Pixel smartphones in India in the Nikkei Asia report.