In November, CNBC frequented Apple’s campus in Cupertino, California, to get a glimpse inside of a single of the company’s numerous chip labs. CNBC also acquired a scarce opportunity to speak with the senior vice president of hardware systems, Johny Srouji, and Apple’s senior vice president of hardware engineering, John Ternus, about the company’s push into the elaborate small business of customized semiconductor improvement, which is also getting pursued by Amazon, Google, Microsoft and Tesla.
Not like regular chipmakers these types of as Nvidia and Intel, Apple is not building silicon for other corporations.
“For the reason that we are not genuinely offering chips outdoors, we emphasis on the products,” Johny Srouji claimed. “That offers us independence to optimize, and the scalable architecture lets us reuse pieces among distinctive merchandise.”
Enjoy the complete interview to hear the executives converse about AI, its most current A17 Pro chip, working with production partner Taiwan Semiconductor Production Business and a lot more.
