Generative synthetic intelligence — or the usage of generative versions driven by AI to make textual content, visuals, or other media — is using the world by storm and it is really not just the U.S. tech giants that are set to gain, in accordance to Morgan Stanley. In an Oct. 2 note, the bank’s analysts led by Adam Wood highlighted that the technological know-how allows the automation of quite a few types of do the job and “is set to increase international software package investing by [around] $150 billion in the upcoming three decades.” Morgan Stanley’s list of “winners in the AI period” in Europe features providers ranging from software program builders and world-wide-web operators to semiconductor gamers and IT services suppliers. The financial institution assessed the stocks on components these types of as the complexity of their processes, the price and high-quality of their information, and cloud earnings publicity. The bank’s prime picks for “finest positioned” stocks involve German software package and options provider SAP and French program developer Dassault Systèmes . The financial institution is obese-rated on the two stocks and amplified their rate targets in the Oct. 2 note. It now has a concentrate on of 150 euros ($157.85) for SAP — offering it all over 23% probable upside from its Oct. 4 shut — and 44.50 euros for Dassault Systèmes, or all-around 26% upside. SAPA-FF YTD mountain Yr-to-day performance of shares in SAP On SAP, Morgan Stanley’s analysts said the firm is probably to “reward from rate will increase in 2023” as nicely as improved products integration which will allow “solid cross-marketing.” DSY-FR YTD mountain Calendar year-to-day effectiveness of shares in Dassault Systemes In the meantime, they like Dassault Systèmes for its “very recurring software program organization models with expansion.” As such, the counter “are entitled to[s] to trade at a apparent high quality to the sector/sector,” the analysts reported. Elsewhere, Morgan Stanley states the likes of Microsoft , Adobe and Nvidia make superior plays of the AI trend. Generative AI helps make improvements to efficiency by automating regimen duties, this sort of as info reporting and summarizing alerts, and frees up cyber safety analysts so they can aim on far more vital security issues, Morgan Stanley reported in a different Oct. 1 note. So significantly, the financial institution explained that generative AI “continues to be in the early phases of the opportunity,” dependent on facts collected from new funding action and interviews with main investment decision officers. — CNBC’s Michael Bloom contributed to this report.