Musk clarifies why he is rebranding Twitter to X: It’s not just a title change

Musk clarifies why he is rebranding Twitter to X: It’s not just a title change


Twitter unveils X brand to substitute Larry the fowl.

Rafael Henrique | Lightrocket | Getty Photos

Elon Musk’s conclusion to modify Twitter’s title to X represents his ambitions to create what he calls an “almost everything app.”

“Twitter was acquired by X Corp both to make sure flexibility of speech and as an accelerant for X, the all the things app. This is not merely a enterprise renaming itself, but accomplishing the similar detail,” Musk explained in a submit on Monday night.

“The Twitter identify produced sense when it was just 140 character messages likely back and forth – like birds tweeting – but now you can publish virtually anything at all, including a number of hrs of movie. In the months to appear, we will add in depth communications and the capacity to conduct your full economic planet. The Twitter title does not make feeling in that context, so we will have to bid adieu to the chicken.”

It truly is a go that organization analysts take into consideration risky, undoing many years of branding at the rear of Twitter’s blue chook. Already, Twitter has struggled to retain advertisers as Musk’s alterations on the site have led some to concern it can be not a harmless put for models to market.

Musk recently hired former NBCUniversal advertising govt Linda Yaccarino as CEO, witnessed as a shift to enable reassure advertisers. In a information to employees on Monday, Yaccarino said of the title change, “Our usage is at an all time high and we’ll continue on to delight our overall group with new experiences in audio, movie, messaging, payments, banking — creating a global market for strategies, products, providers, and chances.”

Subscribe to CNBC on YouTube.

Look at: Elon Musk kills Twitter title for for ‘X’ tremendous app

Elon Musk kills Twitter name for for 'X' super app





Supply

Rocket maker Firefly Aerospace files to go public under ticker FLY
Technology

Rocket maker Firefly Aerospace files to go public under ticker FLY

Firefly Aerospace CEO Jason Kim sits for an interview at the Firefly Aerospace mission operations center in Leander, Texas, on July 9, 2025. Sergio Flores | Reuters Rocket maker Firefly Aerospace filed for an initial public offering on Friday, with plans to trade under the ticker symbol “FLY” on the Nasdaq. Firefly’s planned offering comes […]

Read More
Robinhood is up 160% this year, but several obstacles are ahead
Technology

Robinhood is up 160% this year, but several obstacles are ahead

Robinhood stock hit an all-time high Friday as the financial services platform continued to rip higher this year, along with bitcoin and other crypto stocks. Robinhood, up more than 160% in 2025, hit an intraday high above $101 before pulling back and closing slightly lower. The reversal came after a Bloomberg report that JPMorgan plans […]

Read More
Bill Gates says Trump’s cuts to USAID are devastating: ‘It’s not too late to reverse them’
Technology

Bill Gates says Trump’s cuts to USAID are devastating: ‘It’s not too late to reverse them’

Bill Gates speaks with Reuters during an interview in New York City, U.S., May 8, 2025. Mike Segar | Reuters Bill Gates, the philanthropist and Microsoft co-founder, on Friday said it’s not too late to reinstate international aid funding that President Donald Trump cut off. The Trump administration placed staff members at the U.S. Agency […]

Read More