Crucial Factors
- “Obtain now, spend later on organization” Klarna on Tuesday built some sweeping changes to its application, including a TikTok-influenced discovery feed that endorses products to customers.
- David Sandstrom, Klarna’s main advertising and marketing officer, says the company took inspiration from Chinese tech platforms’ skill to goal users with uncanny precision.
- Among the other characteristics Klarna is rolling out is a resale alternative that allows people today market applied outfits, electronics and other products through a lover platform.
