Apple reportedly nixes Iphone 15 button update, sending provider inventory down 10%

Apple reportedly nixes Iphone 15 button update, sending provider inventory down 10%


The Apple Apple iphone 14, Apple iphone 14 Pro, and Apple iphone Professional Max on sale at the company’s Fifth Avenue keep in New York, US, on Friday, Sept. 16, 2022. Photographer: Jeenah Moon/Bloomberg by means of Getty Photographs

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Apple provider Cirrus Logic’s shares fell about 11% midday Wednesday after a report from analyst Ming-Chi Kuo said that the approaching Apple iphone 15 Professional will never use Cirrus’ haptic contact technology as closely as at first expected.

Cirrus’ technologies and sections support ability Apple’s haptic contact units, which have been employed to exchange actual physical buttons, like the Dwelling button on some iPhones, with touch-sensitive buttons that mimic the way a button push feels. Cirrus’ relationship with its “greatest client,” greatly acknowledged as Apple, provided all-around 88% of Cirrus’ earnings for the most new quarter.

Kuo experienced beforehand said that Apple would grow its use of Cirrus’ technological know-how further than haptic contact and change the physical volume buttons with strong-state engineering. But, in his most new take note posted on Tuesday night, Kuo claimed that “unresolved technological issues” had compelled Apple to abandon the transform.

“Investors experienced expected that the new sound-point out button style would improve suppliers’ revenues and earnings hence, this change is particularly unfavorable for Cirrus Logic (exclusive Controller IC provider) and AAC Systems (Taptic Engine provider),” Kuo wrote on Tuesday.

Shares of Shenzhen, China-dependent AAC fell just below 15%.

Cirrus and Apple didn’t straight away answer to requests for comment.



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