Rivian to lay off 6% of its workforce as EV price war concerns grow

Rivian to lay off 6% of its workforce as EV price war concerns grow


Workers inspect a Rivian R1T electric vehicle (EV) pickup truck on the assembly line at the company’s manufacturing facility in Normal, Illinois, US., on Monday, April 11, 2022.

Jamie Kelter Davis | Bloomberg | Getty Images

Electric truck maker Rivian Automotive said it is laying off 6% of its workforce in a bid to conserve cash as it braces for a possible industry-wide price war.

In an email to employees that was seen by CNBC, CEO RJ Scaringe said improving the company’s operating efficiency must be a “core objective.” The company is focusing on ramping up production of its R1 trucks and the EDV delivery vans it builds for Amazon, as well as on development of its upcoming smaller R2 vehicle platform.

Scaringe said that the cuts would not affect manufacturing jobs at Rivian’s factory in Illinois.

Rivian went public via a successful initial offering in late 2021, raising nearly $12 billion. But the California-based automaker’s shares have lost nearly 90% of their value since, leading the company to rethink its expansion plans as it works toward profitability. Recent price cuts by Tesla and Ford Motor have led to concerns that other automakers may be forced to reduce prices on EVs amid growing competition in the space.

Rivian had about $13.8 billion in cash remaining as of the end of September, after posting losses of $5 billion through the first three quarters of 2022. The company said last month that it fell slightly short of its goal of producing 25,000 vehicles in 2022.

Rivian will report its fourth-quarter and full-year results after the U.S. markets close Feb. 28.

Details of Scaringe’s email were first reported by Reuters. The company has about 14,000 employees.



Source

From PepsiCo to Taco Bell, dirty soda is taking over
Business

From PepsiCo to Taco Bell, dirty soda is taking over

Utah-based drink chain Swig coined “dirty soda” back in 2010. Fifteen years later, the trend is fueling innovation everywhere from PepsiCo to McDonald’s, infusing the sluggish beverage category with new life. “Dirty soda” drinks use pop as a base, followed by flavored syrups, cream or other ingredients. While Swig claims credit — and the trademark […]

Read More
Sinclair-owned ABC stations will bring ‘Jimmy Kimmel Live’ back to air Friday
Business

Sinclair-owned ABC stations will bring ‘Jimmy Kimmel Live’ back to air Friday

On Tuesday, May 13, 2025 at North Javits in New York City, an incredible roster of all-star talent will tout their connections to storytelling, Disney, and each other while showcasing their latest projects for the upcoming year. Michael Le Brecht | Disney General Entertainment Content | Getty Images Sinclair is returning “Jimmy Kimmel Live!” to […]

Read More
FAA to allow Boeing to sign off on 737 Maxes, 787s after years of restrictions
Business

FAA to allow Boeing to sign off on 737 Maxes, 787s after years of restrictions

Boeing 737 Max planes sit at the airport in Renton, Washington. Leslie Josephs | CNBC Boeing can sign off on its 737 Max and 787 Dreamliner planes before they’re handed over to customers, the Federal Aviation Administration said Friday, the latest sign the manufacturer is regaining confidence from its regulator after years of safety crises. […]

Read More