Foreign car companies bet on technology to hang onto once-lucrative China auto market

Foreign car companies bet on technology to hang onto once-lucrative China auto market


Key Points
  • Foreign automakers have seen sales slump by up to two-thirds in the world’s largest car market since the pandemic.
  • U.S., Korean and German brands rushed to announce a new lineup of models at the Beijing auto show, incorporating Chinese technology in a bid to win back buyers.
  • Up to 15 cars are launched each month in China, meaning companies need an evolving lineup of fresh models.



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