South Korea’s largest K-pop agency gains $644 million in market value after court upholds NewJeans’ contract

South Korea’s largest K-pop agency gains 4 million in market value after court upholds NewJeans’ contract


SEOUL, SOUTH KOREA – MARCH 7: NewJeans attends the first court hearing for ADOR lawsuit at Seoul Central District Court in Seocho-gu on March 7, 2025 in Seoul, South Korea. (Photo by The Chosunilbo JNS/Imazins via Getty Images)

The Chosunilbo Jns | Imazins | Getty Images

South Korea’s largest K-pop agency Hybe added about $644 million in market value Thursday after a court reportedly ruled that girl group NewJeans’ contract with its sublabel ADOR remains valid.

Hybe shares gained as much as 7.12%, boosting its market capitalization by roughly 915 billion won ($644 million).

The court ruling means that NewJeans are still contractually bound with ADOR until 2029, having signed their contract in April 2022.

Hybe and its sublabels manage some of K-pop’s most popular names, including BTS, Seventeen, and LE SSERAFIM.

The ruling is the latest development in a yearlong legal battle that began when the five-member girl group sought to terminate its contract with Hybe in November 2024, citing contract breaches by ADOR. The announcement wiped about $420 million from Hybe’s market cap at the time.

ADOR then filed a lawsuit against the group in December, seeking confirmation of the validity of the exclusive contract.

NJZ, formerly New Jeans, wants to bring the focus back to their music

The case stemmed from a conflict in April 2024 when Hybe accused then ADOR CEO Min Hee-jin of attempting to take the sublabel independent.

Min denied the allegations and accused Hybe of copying NewJeans’ concept for another girl band under a different Hybe subsidiary.

She resigned as ADOR CEO in August 2024, but remained as a company director before resigning from that position on Nov. 20 as well.

NewJeans became one of K-pop’s most popular acts when it debuted in 2022, winning numerous domestic accolades and earning spots on 10 Billboard charts, including the Billboard Hot 100, Billboard 200, and Billboard Global 200.



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