100 million Squishmallows sold in a 12 months — How the toy sensation joined Warren Buffett’s conglomerate

Vital Factors

Berkshire inherited Squishmallows mum or dad Jazwares by its acquisition of Alleghany in the fourth quarter of 2022.
Jazwares founder and president, Judd and Laura Zebersky, now report to and are in normal conversation with Greg Abel, Buffett’s successor.
A whopping 100 million Squishmallow units — with prices ranging from $5 to $30 — ended up sold previous 12 months by itself.
Squishmallows have pushed 40% of Jazwares’ total revenue for the earlier two a long time.

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